Origin by Ocean proudly announces the first-ever commercial product featuring OCEANBOOST™ LF, the world’s first circular fucoidan upcycled from invasive Sargassum algae. The ingredient debuts in the Sauna Serum Mist, revealed by sauna/ing – a new Finnish lifestyle brand set to redefine modern sauna rituals.
From Ocean Challenge to Skincare Innovation
OCEANBOOST™ LF (INCI: FUCOIDAN) is more than a new cosmetic ingredient — it represents a shift in how sustainability and performance meet in modern formulation science.
Fucoidan, a naturally occurring fucose-rich polysaccharide, is celebrated for its hydrating, soothing, and revitalizing properties. Through Origin by Ocean’s patented green biorefinery process, this compound is now sustainably extracted from invasive Sargassum, transforming a pressing environmental challenge into a high-value bioactive ingredient.
With ≥80% purity and biomimetic skin compatibility, OCEANBOOST™ LF supports hydration, barrier recovery, and visible skin comfort — making it a next-generation active for regenerative skincare.
Riding the Global Wave of Seaweed Innovation
A surge of interest in seaweed-derived ingredients is sweeping across the global beauty and nutraceutical industries, driven by a shared demand for natural, sustainable, and proven bioactives. Consumers increasingly see beauty and wellbeing as one — seeking ingredients that nurture both outer radiance and inner vitality.
Backed by thousands of scientific studies demonstrating its anti-inflammatory, immune-supporting, and skin-revitalizing properties, fucoidan has become one of the most researched and desirable marine-derived compounds.
With OCEANBOOST™ LF, Origin by Ocean introduces a new generation of fucoidan — one that not only delivers measurable benefits for skin and body, but also actively restores the marine ecosystems from which it originates.
A Collaboration Rooted in Regeneration
This first commercial use of OCEANBOOST™ builds on a broader shift toward ocean-regenerating chemistry in the beauty industry.
“I am thrilled that we found Origin by Ocean’s ingredients at the A’Pelago Initiative 2025. The moment I realised their potential, I knew we must have them in our new sauna cosmetics products,”says Piritta Fors, CEO and Co-Founder of sauna/ing. “We want to bring the best bio-based products to sauna-goers for their self-care moments.”
The sauna/ing Sauna Serum Mist introduces OCEANBOOST™ to the skincare market through a sensorially rich, unisex product delivering lasting hydration and soothing benefits.
The collection also includes the Sauna Face Mask, formulated with OCEANTHIX™ LV — Origin by Ocean’s circular alginate. Already an award-winning natural and biodegradable alternative to synthetic polymers used for texture and film formation.
The Beginning of Ocean-Positive Beauty
The launch of OCEANBOOST™ LF marks a defining milestone in Origin by Ocean’s journey — our first commercial product powered by fucoidan, and a tangible step in turning ocean regeneration into reality.
“This marks a defining milestone in our journey,” says Mari Granström, CEO of Origin by Ocean. “OCEANBOOST™ proves that ocean regeneration and ingredient innovation can coexist — that we can create products which are good for people, profitable for industry, and restorative for the oceans.”
With OCEANBOOST™ entering the market in a commercial application, alongside OCEANTHIX™, we are demonstrating the full potential of our ocean-positive ingredients. Together, these innovations empower brands to create products that deliver results — transparently, responsibly, and regeneratively.
Partner with us now, your company will...
…join a movement that is transforming marine challenges into commercial opportunities. You’ll gain early access to the world’s first circular marine ingredients, developed to meet rising market demand for regenerative, traceable, and high-performance bioactives.
Together, we can co-create new formulations, shape emerging blue value chains, and prove that ocean regeneration can also deliver real business growth — turning every product launch into a tangible step toward a cleaner, more sustainable future.
Placing a preorder of our future production capacity is a tangible way to showing that you are actively contributing to the future of a more sustainable beauty and personal care industry.
Psst. By contacting our sales team now – you will gain early access to the product specifications and a discount code to redeem the freshly launched products with a 20% discount.
ABOUT SAUNA/ING
sauna/ing is a Finnish sauna cosmetics brand redefining modern sauna rituals with certified, nature-driven skincare. Founded by Piritta Fors, Jonna Vesterinen, and Outi Ellilä, sauna/ing combines Nordic simplicity, sensory wellness, and sustainability to bring the soul of Finnish sauna to global markets.
For media inquiries, please contact:
Origin by Ocean
Noora Westerlund, Communication Director Activist
noora.westerlund@originbyocean.com
sauna/ing
Piritta Fors, CEO, Co-founder
piritta@finnishsaunashop.fi