Marimekko and Origin by Ocean joined forces in a pilot project that substituted a synthetic thickener within the print paste with Origin by Ocean algae-based thickener. A set of textile products was printed with Origin by Ocean OceanThix™ alginate, a print paste thickener made from Sargassum from the Dominican Republic.

Thickeners play a crucial role in the textile printing process, as they are the main component in the paste. Testing the use of bio-based thickeners in Marimekkos printing process was a step toward the companys goal of reducing the amount of chemicals used in the supply chain. 

Origin by Ocean transforms invasive algae into sustainable, high-performance ingredients, making waves in No Niin Cosmetics’ innovative Finnish skincare line. The inclusion of OCEANTHIX™ reinforces the serums' natural efficacy merging tradition and innovation, while supporting Origin by Ocean’s mission to protect marine ecosystems and deliver eco-friendly alternatives to fossil-based ingredients.

The newly released skincare brand has started it's journey with three functional serums. Read more about the collaboration here.

The Ole Hyvä Meri series uses alginate produced from invasive seaweed collected from the Caribbean coast. The gentle and completely sulfate-free cleaning product family is designed with respect for marine ecosystems, and their use in everyday life reduces the nutrient load of oceans. The OceanThix™ alginate used in Meri products, isolated from algae, creates a film that protects the skin and maintains the skin’s moisture balance. 

The Meri series includes shampoo-shower gel, hair conditioner, and hand wash. Read more about the products here.